Work

Publicis Media

Zenith – Marriott One Media

I develop insight-driven media strategies across Meta, TikTok, Pinterest, Snapchat, and LinkedIn, defining audience segments and KPIs to align with partner and business priorities for 12 Marriott brands. In collaboration with cross-functional stakeholders, I lead communication efforts to align strategy, timelines, and reporting, ensuring seamless execution across BAU and LTO initiatives as well as biweekly co-brand campaigns. I consistently oversee campaign optimizations that improve key performance metrics—boosting credit card applications and reducing cost per apply click by 20 percent month over month—through ongoing data analysis and audience refinement. Additionally, I champion collaboration with internal teams, platform partners, and clients to deliver cohesive go-to-market strategies, while effectively managing budgets across multiple flight schedules to ensure efficient investment and compliance.

University of Georgia College of Engineering

Graphic Design

I created engaging visual and digital content for the College of Engineering, developing 12 GIFs for Instagram that garnered nearly 20,000 views in one week and were used over 2,000 times within two months. In addition, I produced digital displays, posters, stickers, cards, and maps that reflected a cohesive and modern aesthetic for the college’s brand. I also generated content for the newly redesigned College of Engineering website, the ESSCI WordPress site, and related social media channels to enhance visibility and engagement across platforms.

This experience helped me learn more about designing within the confines of brand guidelines but with a little more flexibility, considering the younger audience.

Delta Air Lines

Final Presentation

Researched best-in-class campaigns and utilized my experience and understanding of the brand’s ESG strategy to help inform my intern project, resulting in three strategic recommendations for Delta to use in future activations.

This internship was a pivotal step in my career, allowing me to move beyond pure design and better understand the strategic thinking behind each element of a campaign. Although I love designing and will always be trying to improve my creative eye, focusing more on the “why” behind creative decisions made me realize that my strengths lie in connecting design with strategy and marketing, translating ideas into cohesive, goal-driven concepts rather than relying solely on execution.

NBCUniversal

E! News, People’s Choice Awards, Botched, House of Villains, Client Relationship Management

I designed social and digital assets for E! News, including graphics for the E! News Podcast and host cards, as well as the physical tickets and winner stickers for the People’s Choice Awards. I contributed to the Botched season eight key art redesign by brainstorming creative concepts, poses, and visual tropes for the main photoshoot. Additionally, I developed logo explorations and final key art for House of Villains and managed CRM deliverables using Airtable to organize projects and meet deadlines efficiently.

This opportunity introduced me to designing within strict brand guidelines for larger companies. I was also grateful to explore creative freedom through developing designs for a new show and ideating a rebrand for a returning series, showcasing the full journey of end-to-end creation, from initial concept to final execution.