Capstone – Crawford Investment Counsel
The final deliverables consisted of three parts including data analysis and how to optimize the HubSpot and Salesforce data the company has access to, a new marketing strategy based on a competitor audit and our findings, and a website redesign keeping in mind target users and mobile optimization. Read more about the case here.
Delta App Simulator
Wanting to showcase my newly learned SwiftUI skills, coupled with my interest in user experience and love of animated transitions, I reimagined Delta Air Lines’ app. Read more about the case here.
Logo Design
Created a logo design as seen on my portfolio akin to my last name with the top circle resembling the letter D for my first name. 윤 is Yoon written in Korean.
Claire’s Creative Brief
Deliverable Deep Dive
Spearheading the storyboard for the dynamic deliverable was very rewarding. With the dynamic deliverable, we wanted to create juxtaposing movement and looks that felt natural with the music in the background. We landed on my suggestion of Millie Bobby Brown as our celebrity endorsement. Creating cohesive deliverables was the heart of the creative brief but was also backed by hours of research. With the data, we created two static pieces of content to post on the official Claire’s Store account and the other on Millie Bobby Brown’s account. My main contributions were my fruitful ideas and steering the visual direction and story for the deliverables.